Tela has performed some investigation into the prime one hundred UK law firms and their use of straplines and positioning statements. Onsite, take into account linking to your other pages by linking to pages within major content material text I normally only do this when it is relevant - typically, I'll link to relevant pages when the keyword is in the title components of both pages.

If you are looking to increase the visibility of your brand each online and in the minds of your customers, you should bet on positioning methods that let you to differentiate oneself from your competitors. By creating a perceptual map, you can quickly decide irrespective of whether your positioning statement is special, and as a result prevent developing me-also marketing materials that fail to s