Park, E. A., Heo, Y. J., & Yoo, H. G., (2005), The influences of the brand-cause relevance and participation type on cause-related advertisement effects, Korean Journal of Broadcasting and Telecommunication Studies, 19(1), p286-325. Kwon, H. I., & Han, J. K., (2009), A cause-related marketing through sport: The effects of team identification and altruism on brand attitude, Korean Journ
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